The Challenge:
steAmfest is a two-day festival celebrating science, technology, engineering, arts, and mathematics in Essex Junction, Vermont. Event organizers approached ABX Media with a clear goal: increase community awareness, expand audience reach, and drive higher attendance for the annual festival.
With a limited promotional window and a diverse group of participating artists, vendors, and exhibitors, the challenge was to create a coordinated marketing campaign capable of reaching families, educators, students, and community members throughout the region.
Our Solution:
ABX Media developed and executed a multi-channel event marketing strategy designed to maximize visibility, increase engagement, and drive attendance.
Services included:
Social Media Marketing
Paid Social Advertising
Google Search Advertising
Retargeting Campaigns
Email Marketing
Community Influencer Outreach
Event Promotion Strategy
Social Media Content Calendar Development
Full suite of digital advertising – SEM, Social media advertising, re-marketing
Email Marketing Campaigns
Local “influencer” Campaign
A key component of the campaign involved coordinating participating artists, vendors, and partners to amplify messaging across their own audiences. ABX also implemented a localized influencer strategy utilizing Front Porch Forum contributors and community voices throughout neighboring Vermont towns to expand reach and generate buzz leading up to the event.
The Outcome
The integrated campaign significantly increased awareness and community engagement prior to the festival. By combining paid advertising, social media marketing, email outreach, and local influencer promotion, ABX Media helped steAmfest reach new audiences while strengthening engagement with existing supporters.
The result was a 100% increase in event attendance compared to the previous year's festival, demonstrating the effectiveness of a coordinated digital marketing strategy for community events and live experiences.
Looking for Similar Results?
Whether you're promoting an event, launching a new initiative, or looking to increase awareness and attendance, ABX Media helps organizations grow through:
Social Media Marketing
Google Search Advertising
Email Marketing
Event Promotion Strategy
Content Marketing
Audience Growth Campaigns