The Challenge:
Leverage a network of YouTube Actors/Influencers to drive awareness of a 3-part film series on gun control called “Stop the Madness”
Our Solution:
Create a custom campaign around the films’ release, including social-ready digital assets, messaging, and trackable links for sharing by Influencers and others.
Social calendar creation and execution
VoteEmOut.org’s “Stop the Madness” campaign was a three part short film series featuring well-known actors and YouTube influencers in an imagined school where Trump’s vision of armed teachers has become a reality. The goal of the campaign was to raise awareness around the issue of gun control and to direct traffic to the campaign website, where visitors could learn more about gun control initiatives.
ABX created and executed a share campaign to leverage the actors’ social media followings, which included a creative brief with share content and suggested messaging as well as an editorial calendar for the campaign’s social channels (Facebook, Instagram, Twitter).